Sunday, April 17, 2016

5 Career Mistakes That Keep You Underpaid



1. Not Being Outspoken
If your schooling was like mine, teachers spent half the day just getting you to shut up. By the time you graduate, the habit’s set in stone: Sit at your desk and keep quiet.
Outspoken employees are perceived as smarter, and having more initiative or potential. None of that is necessarily true. There are plenty of confident idiots and quiet geniuses. But while you may pride yourself on being the latter, it doesn’t pay. The quiet genius gets overlooked for promotions, pay raises, and sometimes respect.
If you’re quiet by nature, or don’t speak well, that has to change. You don’t need to outdo Martin Luther King on a podium; just be able to make presentations and assert yourself.

2. Not Writing Well
You don’t need to write Cameroon’s answer to War & Peace. But you do need to write proposals and reports well. If you can’t, your employer might value you less than your peers.
Writing skills are very important when responding to customers. Some jobs require you to contact customers via e-mail, or provide instructions and clarifications on products. It’s a part of sales.”
If you can’t write well, HR Expert Charlotte Njiaba suggests business writing classes.

3. Not knowing what you’re worth
If you haven’t done so already, do a small research around and see if your salary’s decent. Aim to be in the 60th percentile at least. Anything less, and there’s a good chance you can find a higher paying job elsewhere.
Alternatively, you can negotiate for more pay and…what’s that sucking sound? Oh, it’s the sound of your tongue retreating all the way up your skull. I forget; Singaporeans hate the sound of their voice. Listen to Angeline for a second:
“Amongst Cameroonian employees, it’s quite typical for us to underrate our worth. A lot of us think that, if we go and ask for a raise, we are ‘being too much’. And the boss will fire us on the spot.
This is unlikely, since you’re not going to shout and demand more pay. If you negotiate reasonably, the worst is you get a ‘no’. And I think many people are surprised by how much leverage they have. After all, you were hired for your skills and expertise. If they could have done without you, you wouldn’t be working there.”
I described some pay negotiating tricks in my other articles.

4. You’re not “Hands-On” Enough
This is a common criticism directed at supervisors and junior managers. Signs that you’re not hands-on enough include:
  • Subordinates ask you for your e-mail or phone number months after you start work
  • Your instructions are always misinterpreted
  • You don’t notice procedures have changed until days later
Charlotte Njiaba says this is a major hindrance to pay and bonuses:
“If you don’t roll up your sleeves every now and then, it’s hard to take credit. When the department has a success, you will be afraid of the recognition, because your subordinates will grumble that you had nothing to do with it. Even your boss will worry about giving you a big bonus or pay raise.”
I’d add that being outspoken is a bad idea if you aren’t hands-on. You won’t look smart then, you’ll just look like a jerk.

5. You’re too loyal
The important thing is to be forward looking. We’ll have better sales and raises next year. 
In a second, I’ll be dodging the crap that gets thrown at me. But I’ll say it anyway: When your company is clearly going nowhere, forget loyalty. Accept that you may have to move where the money is.
If your company’s got crap products, then it doesn’t matter how hard you try. Take bankers for instance: When their bank’s products are bad, they don’t stick around and “try harder”. They pack up and leave. And they hop between banks like fleas on a mongrel’s back.
Charlotte Njiaba adds that:
“If you are in a small company, you may not get appropriate compensation. In this case, it’s like an investment. Are you willing to invest your time, and the pay you could get, in exchange for making the company succeed?
And how long are you going to give the company? Past a certain point, you may have to say ‘that’s it, I will never make more working here, my only solution is to go.’ Don’t sink with the company.”
What are the reasons you’re underpaid? Comment and let us know!


Friday, April 15, 2016

ARE YOU FACING CHALLENGES WITH YOUR SMALL BUSINESS




ARE YOU FACING CHALLENGES WITH YOUR SMALL BUSINESS

·      Then join me let’s talk about handling those growth challenges at the small business network event on the 28-april-2016 at kuchina restaurant check point Buea
·      I shall be sharing with you practical small business growth challenges and how you can overcome them in a very friendly and relaxed atmosphere.
·      For those who would not be able to make it, We shall also be streaming the event life on YouTube so if you are interested simply send us and email on info@hrnsystems.com and we shall forward to you the life video link.
·      This even is proudly sponsored by Small business support center in partnership with HR n systems ltd and kuchina restaurant.

·         Contact

o   00237-677875662
o   00237-66162045
o   00237-680513061

o   www.hrnsystems.com

3 ways on how to identify that great business idea of yours



I know a lot of you have got great business idea but you keep wondering if it’s the right business idea to invest in.
On this video we are going to look at 3 ways on how to identify that great business idea of yours.
·       PASSION
o   The first thing you should look at is you passionate about it.
o   If yes then you can turn your passion into business startups.
o   If you like acting, photography, speaking, etc
·       SOLUTION TO A PROBLEM
o   If that idea can solve a problem in your society then its definitely a good business idea
·       IS THERE AN IDENTIFIABLE CUSTOMER BASE
o   Take a small look around you both on and offline and see if you can identify any potential customer base for your idea.
o   If this exist then don’t waiste any more time…
o   Start now and go for it.


That would be it for today and don’t forget to subsribe on your youtube channel, like our facebook page or visit your website on www.hrnsystems.com for more info.

+237 - 677875662
info@hrnsystems.com

Monday, April 11, 2016

How does affiliate marketing work?

How does affiliate marketing work?
Affiliate marketing allows you to recommend products and services from other companies and be paid a commission if someone buys the product as the result of your recommendation. To track which purchases happens as a result of your recommendation(s), the merchant will provide you with a special link to use when linking to their website that contains a unique referral code assigned to you. If people click that unique link, and buy the product or service within a specified timeframe (the timeframe varies depending on the merchant), you get a commission on the sale.
The products cost the consumer the same amount of money as it would if they didn't buy it through your affiliate link, but the merchant pays you a referral fee for generating the sale.

http://2fb3ckd539td1fbjuz2pn023-m.hop.clickbank.net/?tid=MALOKOPROBLOG

So affiliate marketing is legitimate?
Absolutely. Affiliate marketing is a viable and legitimate way to monetize your blog or website. Tens of thousands of merchants run affiliate programs and will pay you a commission for sending them sales. However, there are some scams centered around affiliate marketing. You'll find information on how to spot affiliate scams – and avoid them
So how do you find affiliate programs to promote?
The easiest way to find affiliate programs to promote is to check if the people selling products and services you love have an affiliate program – assuming those products and services would be relevant to the visitors to your blog or website. There are also multiple ways to find new quality products or services to promote to your audience based on their interests.
Is affiliate marketing free?
Yes and no. You should never pay to become an affiliate for a merchant's program. Joining and promoting an affiliate program is a free opportunity. If someone is asking you to spend money to become their affiliate, then you're being presented with an affiliate scam and should steer clear of that program.
While joining affiliate programs is a free opportunity, it's a business – and like any business, it will cost some money to start and run it. But those costs will be associated with building, running and promoting your blog or website. There are many tools – free and paid - you can use to assist you with all of these processes.
Can you really make passive income with affiliate marketing?
Yes and no. Affiliate marketing can generate passive income, but the passive side of the income usually only follows putting in a few years of hard work to generate the brand and audience you'll need to begin generating those passive sales. I have multiple sites earning passive income, but each of those sites took a lot of front end work to build up to that point. And not every site gets to the point of passive income. Some sites require continual maintenance though the revenue they generate can also allow you to pay for that maintenance to be done vs. you needing to do it yourself.
Anyone promising to teach you how you can make thousands without putting in much work is selling you the dream and should be avoided.
Where can you learn more about how to do affiliate marketing?
I offer a ton of free resources, tips, guides and tutorials here on my blog (http://malokopro.blogspot.com/)  that can help you get started in affiliate marketing – and help you find success with it. While there are plenty of paid training programs out there, you need to be careful. Some of the people who create these programs make their money by selling the dream and not through doing true affiliate marketing for products or services outside of selling you the dream. That's not to say there are not some good training programs out there - but buyer beware.


Affiliate Marketing for Beginners: How to Make Your First Affiliate Marketing Sale in 7 Steps


7 Steps to Earning Your First Affiliate Commission
We've broken down the process into seven steps for affiliate marketing beginners. Following this guide will set you on the right course and have you earning your first commission in no time.
1. Choose a Niche
Before you even begin building your first site, you’ll need to decide which niche you’re going to target.
Obviously, if you don't know what your site is about or who you're going to target with it, you can't really build a site around it...can you? 
If you’ve already figured this one out, way to go! This is undoubtedly one of the most difficult and overwhelming steps.
If you don't quite know what your niche is yet, here's some advice that you might find useful. 
Some key questions to ask yourself when determining your niche are:
·         What topics am I already passionate about?
It's much easier to work on something if you're passionate about it. Plus, when you have a passion, you're usually quite knowledgeable about it too, so that definitely helps. For example if you have a passion about about makeup, your niche of choice might be makeup related, too. 
·         Is there money in this niche?
While following your passion is definitely the recommended option, sometimes the possibility of making money in a profitable niche trumps passion. So, you might not necessarily know much about your niche, but if it's likely to make you money, you can always learn more about it, right? 
·         What topic could I see myself easily writing 25, 50, or 100 blog posts about?
The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don't have enough content about a topic, you're not going to be taken very seriously as an authority on the topic and it's unlikely you can convince someone to make a purchase from you. 
·         Is there room in this niche for another affiliate marketer?
There are several profitable niches that are also very popular among affiliate markets (e.g., weight loss). Before jumping on board with a hugely popular niche, make sure there's enough room for you. That is — will you be able to make money and compete with already established marketers? If not, keep looking. 
·         Is there enough interest in/demand for products in this niche?
The niche you choose might draw enough interest from your audience when it comes to reading and acquiring knowledge, but are they willing to buy relevant products too? Without consumer interest in products, your niche isn't going to make you much money. 
·         Are there affiliate programs available in this niche?
This is obviously a crucial factor to consider. You might come up with an idea for a niche you know a lot about, but are there affiliate programs for the niche? No affiliate program = no sales. Time to look for a different niche. 
2. Research Affiliate Programs
Once you've decided on a niche, it’s time to find out what’s out there in terms of programs and products to promote. You've probably already done a bit of research for this while researching your niche — now you need to dig deeper. 
Choosing an affiliate program will take some work, but don’t be afraid to invest a significant amount of time into it because this is, of course, where your income will come from. Choosing the right program will make it well worth your while!
When choosing an affiliate program, keep these key points in mind:
·         What type of merchants use the program/ affiliate network? 
You want to make sure other similar sellers are also using the network, as this can help you gauge your likelihood of success with the particular program.
·         How much commission are you likely to make from the products?
Make sure you sign up for programs that are profitable and generate a sufficient return in on investment. Some tips:
·         If using ClickBank, products should have over a 50% commission (preferably 60%), and have a high gravity rating (meaning they’re in demand).
·         For CPA (cost-per-action) programs, commissions should be over $1, and products shouldn't be overly restrictive in how you can promote them.
·         For physical products, look for commissions over $40.
 
·         Do you want to be associated with the products and services?
The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough. 
Ads like the one below often lead to sketchy products — do you want to be associated with a product that promises results that may or may not be true?
·         What kind of support does the program provide?
​Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another. 
3. Build a Site
Steps 1 and 2 are all about research  and figuring out what's possible and profitable. Now, it's time to start putting your research into action. 
Assuming you don’t already have a website built, this will be the next step. Fortunately, building a site isn’t as complicated or labor-intensive as it was in the past.
wordpress
If you're a newbie to building sites, the easiest way to set up a site is by using WordPress. The WordPress CMS is very easy to use and while coding skills can come in handy, for the most part you will not require any tech knowledge to set up your site. 
You need to follow a few steps to have your site up and running:
·         Buy a domain.
Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it's possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice onhow to choose a good domain name
There are several places you can buy a domain, including our very own Affilorama Domain service. Other well known options are: GoDaddy and NameCheap
·         Purchase and set up hosting. 
If your domain is your address, hosting is like the actual house within which your site will live. It's your own little slice of the internet — the place where all your website files live. Hosting is very affordable these days, so don't unnecessarily scrimp on costs. Go with a reputable, reliable provider because your affiliate marketing business depends on it. 
·         Install WordPress.
Once your hosting is set up, you need to install a content management system (CMS) for your site. We recommend WordPress because it is easy to use and a beginner (like you!) can quite quickly figure out how it works. Most good hosting providers will have a one-click install option for WordPress, which means it will only take you a couple of minutes and you will have WordPress installed on your site. 
·         Install your theme.
A WordPress theme provides all the styling of a site that you (and your audience) see on the front end. There are thousands of themes available, so choosing one might seem daunting at start. Our advice: go with something simple and easy to customize. You can always change it later. 
The AffiloTheme is a great option. Completely customizable, and built specifically for affiliate marketers, you can use this WordPress theme to bypass much of the initial learning curve other affiliate marketers will experience. You can also search for themes on a site like Theme Forest
·         Create content.
Finally, once your site is ready, it's time to create content for it. The content you create must be relevant to your niche but also interesting and engaging enough to keep your audience coming back. You should also ensure the site content is search engine-friendly. More details about content creation in Step 4. 
4. Produce Excellent Content
Now that your site is set up and you’ve joined an affiliate program, you’re ready to begin perhaps the most time-consuming (but potentially rewarding) part of the affiliate business: Producing content.
This is where the overused but truer-than-ever phrase “content is king” comes into play.
Your goal for your site will be to establish it as an authority site in your niche, and the main way to do this is to consistently produce unique, high-quality content.
This could consist of:
·         Product reviews.
Your affiliate site model could be based off writing reviews about different products or services. This is a common model and if done well, can prove very useful in generating affiliate income.

For example, The Wire Cutter is focused on writing reviews of several different kinds of products and helping their readers make the best decision about the product they want to buy. After reading a review on their site, if the user clicks through to the product/service using the affiliate link, The Wire Cutter will earn a commission from. 
·         Blog posts that address common problems, questions or issues relevant to your target market.
Creating blog content is a very useful and effective way of consistently building content on a site. When creating blog posts, it's a good idea to do some keyword research to figure out what it is that your audience is interested in and searching for online. Also, be sure to research competitors, forums and social media to narrow down on topics for your blog. 
For example, Security Guard Training HQ has a very extensive blog on a variety of topics relevant for anyone interested in security guard training, jobs and more. 

·         Evergreen content.
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It's important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content. 
For example, the content on Super Weddings is useful whether you're organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they're looking for. This, of course, is also very good for SEO. 

·         Informational products.
Giving away a free informational product such as an e-book, an email series or a mini course is a popular tactic many affiliate marketers use. Usually, your readers will have to provide their email addresses to receive the product from you. You can then use this to sell to them via email marketing. Additionally, an informational product can generate interest in the actual product you're trying to sell. If your product is popular enough and brings enough traffic to your site, you could also monetize the traffic in other ways, such as AdSense.
A good example is DatingMetrics, where you're tempted with a Free Texting Crash Course in exchange for your email. The real marketing will begin once the user has downloaded this course. ​
The type of content you create for your website will largely depend on your niche, as certain types of content perform better in some niches than others.
Remember: Purchasing generic content is NOT an effective method to build your site. While it may be tempting to populate your site this way, in the long run it won’t help you to position yourself as an expert in your niche (and ultimately means less traffic and fewer sales).
5. Build an Audience
Building an audience for your site will, in some ways, follow naturally once you start producing excellent content. An interested audience will not only bring you consistent traffic, but also result in consistent sales for you. 
So how do you start building an audience for a completely new site? Here are some ideas: 
·         Promote your content via social media.
The easiest and most common way to start building an audience for a website is via social media. Depending on your niche and industry, you can choose from FacebookTwitterInstagramPinterestGoogle+ and several other niche and location-specific networks. Building up an engaged and interested following on social media is a great opportunity to build relationships and once you have their trust, promote your products and services to them. 
I'll use MoneySavingExpert.com as an example again. The site has over 66,000 likes on its Facebook page and it connects with the audience by sharing links to content but also asking money-saving/budgeting related questions. The highly engaged readers then visit the website, where they read content and no doubt make purchases.
·         Guest post on high-traffic blogs.
While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well. 
·         Build an email list.
Let no one tell you that email marketing is dead. An email list is crucial for every affiliate marketer. You can start building up your email list with a lead magnet (like the information products mentioned previously) or even just by encouraging your audience to sign up for your updates. You can then push your content to this audience via email and also direct them to your affiliate offers. Don't be sleazy about the sales, but if you build up enough trust with your email audience; when the time comes, they will not mind purchasing a product from you. 
·         Use basic SEO techniques to increase search engine traffic to your site.
Organic search remains an important source of traffic for any website, so it's important that you optimize your website for search engines as well. When creating your content, you must always do so keeping the reader in mind first, but don't forget to follow a few basic SEO principles as well.
Learn SEO yourself or hire a good SEO marketer to help you maximize on-page and off-page SEO opportunities for your site. If your site starts to appear in search results for terms relevant to your niche, it will be a huge boost towards building your audience (and your sales)!
·         Invest in paid advertising. ​
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
6. Promote Affiliate Offers
Finally, the part we’ve all been waiting for!
This, my friends, is where things really kick into high gear. Many fly-by-night affiliates will jump right to this step and bypass steps 1–5 completely. And this is what will set you apart.
Once you’ve shown that you can offer something of value in your niche, it’s time to continue adding value by promoting products that will be useful and helpful for your audience.
You can promote your offers in a number of ways. It will depend on the type of site you've built and also what you're selling. Some ideas include:
·         Product reviews.
Write honest, real reviews about products. Build up trust with your audience, and remember that they rely on your opinion. Don't just point out all the positives of a product and gloss over the negatives. An honest opinion will be valued. Add compelling images and make mention of useful features, specifications and other details. 
Your product review can then link to the page (with your affiliate ID attached), where your audience can make a purchase if they're interested. If do, hooray! You've made your first sale. 
·         Banner ads.
You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.  
·         In-text content links.
This is a very common way to promote offers. For example, you will often see a blog post with links to certain products or services. If the reader clicks through and makes a purchase, the blog owner will make a commission. These in-text links blend in with other content on your site and are a great way of promoting an offer within your content, without being over-the-top salesy with banners. 
·         Email promotions.
If you have built up an email list, you could also promote your affiliate offers via email promotions. Just make sure you build up a relationship with your audience first instead of going for the hard sell straightaway. The emails you send out must contain your affiliate links to products so when your audience click through. the sale is attributed to you. 
·         Discounts and giveaways. 
Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you're an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience. 

When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won't allow email marketing. 
Also, make sure you have a disclaimer on your website that advises your audience that you may have links that promote affiliate offers. This is necessary for several affiliate programs and also a basic courtesy to your website visitors. In the U.S., the FTC mandates disclosure for affiliate marketers (and anyone issuing endorsements), as well.   
7. Rinse, Lather, and Repeat
Now that you're done with Steps 1 - 6, Step 7 is simply to keep doing what you're doing. Yes, seriously!
Your ongoing work as an affiliate marketer will be to repeat steps 4 - 6 on a continual basis. Building a site up to a point where it can make you consistent income takes a bit of work and you must be willing to constantly create, promote, market, innovate and of course, sell. 
Review of Key Points
It can feel overwhelming to do all the necessary work involved in setting up your site and building your reputation. But trust me, once you’ve made that first sale, all the hard work will be worth it!
To sum it all up, making your first affiliate commission requires a bit of work but if you break it all down and follow it step by step, it won't seem so overwhelming at all. Here's a quick recap of what you need to do:
1.       Choose your niche.
2.       Research different affiliate programs and products.
3.       Build a site.
4.       Produce excellent content.
5.       Build an audience.
6.       Promote your affiliate product(s).

7.       Repeat steps #4–7 on a continual basis!